The black eyed peas - I gotta feeling, Goodwin's theory.
Links between music and lyrics - This video has a clear link between the lyrics and the visuals on the screen as the lyrics 'i gotta feeling, that tonight's going to be a good night' relate to the video as the artists are at a party showing to be having a good night.
Genre characteristics - hip hop: this particular video shows the hip hop genre as it contains lots of dancing and upbeat music.
Intertextual reference -not applicable
Notions of looking - This video contains lots of close ups and long shots of the female artist Fergie, in practically no clothes. Females are particularly objectified in this video as there costumes show them to be wearing much less clothes than the men.
Performance, narrative and concept based music video - the video has a linear narrative as it shows people walking the streets to a party at the beginning to them at the party then finishes with a scene that says 'the end'.
Demands of the record label - Will.i.am is one of the labels that have signed the band, and he is also the main singer for the black eyed peas. We think that the band produce there own music videos and create their own individual style, which makes their music videos versatile.
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