Friday, 6 May 2011

Use of Real Media Conventions

Goodwin theorised that music videos all conform to certain conventions. These conventions are the following:


  • Links between lyrics and music
  • Links between music and lyrics
  • Genre characteristics
  • Intertextual reference
  • Notions of looking
  • Performance, narrative and concept based music videos
  • Demands of the record label
We looked at Foo Fighters' 'The Pretender' and analysed it within the confides of Goodwin's theory.

The premise of the video is the band members performing in front of an increasingly large army of riot policemen. It is an abstract video, with no attempt to make the video viable in the real world. Despite this, Goodwin's theory applies in certain ways.

During watching the music video we picked on one thing that links to Goodwin's first point in his theory - 'links between lyrics and music'. The thing we picked up on that the music video is very action packed and links with the song as it is loud and action packed as well. 

Being a rock song we expected it to have the conventions of a 'typical' rock song. These are:

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